Every organization can use help getting out is message and the
Public Service Announcement or PSA can be an excellent way for
you to get much needed exposure.. Although broadcast affiliates
and cable companies are not in the business of giving away air
time, they almost always set aside some space for PSA's, if for
nothing more than their own self promotion.
Your PSA will more than likely be a 30 second or a 60 second spot.
It will need to cover the bases, providing the viewer with essential
information such as the name of the group being presented as well
as how to contact you. Other than that the possibilities are wide
The Informational Video
It may also turn out that your organization is more in need of
a 3 to 5 minute informational production, something that could
be used for fundraising or education people about the work that
it does. This type project may call for a little more material
to work with, but in some ways it can be easier to produce than
a 30 second PSA since you have no time constraints. Trying to
communicate everything in a succinct 30 seconds can be a real
Organizing Your Information
It all boils down to a script and story-board. Will you interview
the people of importance and let them have their say? Or will
you use people to tell a story? Is there a call to action requiring
the viewer to do something like write a congressman or make a
donation? Will the actors speak or will you use a voice over,
that is, a narrator? All of these decisions fall under planning,
the best thing you can do to insure a positive and successful
If this is truly your first or one of your first projects, apply
the KISS rule... Keep It Simple. Interviews can work out well
because there is only one person to light and mike for audio.
The background can be a blank cloth, a wall, enhanced with a plant,
a finite area rather than needing to deal with a whole room.
Of course the interview will only work if the person/subject speaks
well on camera. It also may not communicate the service of the organization
or group as much as unrehearsed video of the people engaged in their
primary activity. This might be a youth organization working with
underprivileged kids, an environmental group planting trees, beautifying
a park, or saving a forest.